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Over 50% of bloggers spend 10 hours weekly creating content despite juggling full-time jobs


By John McCarthy, Opinion Editor

September 24, 2014 | 3 min read

Over half of bloggers spend over 10 hours a week creating content despite only a tenth managing to do so as a living according to research from digital marketing firm Tamar.

The research delved into how bloggers feel about brand partnerships

The research, released to tie into Social Media Week London, asked over 100 bloggers about their sites to uncover how they feel about the tactics used by brands and agencies in an attempt to secure coverage or relationships with them.

The report found that 86 per cent of bloggers create content alongside a full-time career. Over half of these writers would devote over ten hours a week to the blog.

Furthermore, the primary drivers of reader engagement on social network platforms were Facebook then Twitter this was followed by Bloglovin, Google+, LinkedIn and Pinterest.

On sponsorship opportunities, bloggers were most annoyed by how agencies approach them, especially when it was obvious the PR professional had never read the blog. Another significant gripe was having to send review items back to manufacturers.

Nonetheless, nine out of ten bloggers questioned said they hosted sponsored content from brands with the remaining minority claiming they would do so if they were granted the opportunity.

Henry Elliss, managing director of Tamar's, said: “With influencer engagement increasingly being used as part of brand marketing strategies, there would seem to be a huge opportunity for those who get it right.

“Though beware the big pitfalls, as many of those we surveyed expressed no hesitance at casting aside those who do it badly.”

This follows research from June 2014 which found that 93 per cent of UK bloggers have been contacted for PR and marketing purposes.

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