Land Securities introduces beacon tech at Trinity Leeds shopping centre

By Michael Feeley | Founder and chief exec

September 24, 2014 | 2 min read

Land Securities, the UK’s largest commercial property company, has refreshed its mobile app for the Trinity Leeds shopping centre to incorporate proximity-based beacon technology.

Following a successful three month trial, the new app, developed by RE:SYSTEMS, will enable customers to receive targeted location-specific offers and discounts directly onto their smartphones when visiting the shopping centre.

Beacons have been placed at participating retailers in the centre, as well as the customer service lounge and Trinity Kitchen area. Future plans include plans to integrate Trinity Leeds car park facilities.

Amy Richardson, digital and CRM director at Land Securities, said: “The roll out of iBeacons at Trinity Leeds is the next step in our digital strategy to provide consumers with an immersive omni-channel experience and support our retailers with an additional, highly targeted and effective marketing opportunity.”

Tim Hutchinson, director at RE:SYSTEMS, who develop all Trinity Leeds IOS and Android apps, said: “Innovative technologies such as beacons open up excellent opportunities for retailers to encourage footfall, increase dwell time in-store and promote customer loyalty, as well as enhancing the whole shopping experience for consumers. By adopting beacons, retailers at Trinity Leeds are able to pinpoint each user’s exact position in the shopping centre and push exclusive content such as special offers, recommendations and even contactless payment, depending on their location.”

The news follows the announcement of the launch of social fashion app, Styleicona, at Trinity Leeds last week.

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