AMC has run a campaign to promote its zombie drama, The Walking Dead, through Kiip’s new Rewarded Video product.
The campaign, which featured a first person mobile game, ran while testing the new product in beta, and rewarded users for interacting with video adverts through the delivery of virtual coins.
Other rewards such as digital coupons and virtual currency are also available to be used as incentives.
Explaining Rewarded Video, Brian Wong, chief executive of Kiip, said: “We built a mobile video product that differs from what we saw across the industry. It respects users and gives them the choice to engage with the video. Brands can reach mobile users during moments of happiness, when users are most receptive to brand messaging, instead of with impressions that lack the context necessary for meaningful engagement on mobile. With our moments targeting technology, brands can bring the right content, to the right user, at the right time.”
Other early Rewarded Video campaigns have also been run with McDonald's, Trident, Trolli and Hollywood production studios who have aimed to promote movies such as Hercules, The Wolf of Wall Street and the previously mentioned TV series, The Walking Dead.
According to Kiip, early results saw view-through rates of 77 per cent for each short video clip.