Stephen Fry and Penguin bring aboard WeTransfer to host ‘YourFry’ creative competition
To celebrate the release of Stephen Fry’s new book ‘More Fool Me’ Penguin and WeTransfer have teamed up to encourage creatives to design and upload their unique interpretations of the memoirs.
WeTransfer allows creatives to download assets from the book
Entrants have been granted permission to use the memoir’s text, imagery and audio to reimagine the content in their own way and then upload their works to WeTransfer.
The ‘YouFry’ campaign will accompany the release of the book with assets made available to designers before the launch.
The brief invited entrants to focus their designs on Fry’s passions, including technology, friendship and heroes, literature and language.
The best works will be showcased across WeTransfer’s, Stephen Fry’s and Penguin’s online channels.
Damian Bradfield, head of strategy and business development and co-founder of WeTransfer, said: “We always look for new ways to provide more depth and inspire our users through collaborations with creative industries.
“YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration with Penguin and Stephen Fry to marry traditional and digital concepts and inspire people around the world.”
Nathan Hull, digital product development director at Penguin Books UK, said: “The Penguin, Stephen Fry and WeTransfer collaboration for YourFry is the perfect partnership. This challenge will appeal to creatively-minded, tech-savvy, and design loving innovators, who all use WeTransfer daily all around the world.
“Furthermore, the simplicity of WeTransfer and their attention to detail epitomises technological perfection.”
‘More Fool me’ will be released on Thursday 25 September in hardback, eBook and audiobook.
Earlier this year, Penguin Books signed a deal with WeTransfer to see cover art from the publishers upcoming titles used as background wallpaper whilst downloads are in progress.