Irn Bru maker AG Barr has cited its involvement with the Glasgow 2014 Commonwealth Games as a factor in its pre-tax profit of 14,6 per cent to £19m for the first half of the year.
The soft drinks group, which also produces Rubicon and Strathmore Water, revealed a total revenue increase of 5.4 per cent to reach £135.7m for the first half of the year and claimed to have witnessed ‘balanced growth’ across all of its core brands through innovation and marketing activation.
As part of that activation, the company’s brands were promoted off the back of its official sponsorship with the Commonwealth Games in Glasgow, which chief executive Roger White highlighted in his statement.
"We have delivered strong, balanced growth across our core brands in the year to date, with volume growth well ahead of the total market. We have traded well across all channels and have benefited from the excellent execution of our Commonwealth Games sales and marketing plans,” he explained before adding that the company planned to maintain its increased levels of brand investment, as well as in its people and assets for the rest of the year.
The company claimed that all brands had exceeded soft drink market growth of 0.8 per cent, according to Nielsen, with Strathmore achieving double digit growth.
During the first half of the year, AG Barr also revealed new innovations such as; Rubicon Coconut Water, Irn-Bru ice cream and Barr Xtra Cola.