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Marketing WPP

GroupM takes 49% stake in Haworth Marketing + Media

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By Stephen Lepitak, -

September 23, 2014 | 1 min read

GroupM, the WPP owned media buying operation, has taken a 49 per cent stake in Haworth Marketing + Media.

The US company has offered media investment services since being founded in 1970 and employed 140 staff across Minneapolis and Los Angeles at the time of the deal.

The agency’s client list included Ben & Jerry’s, Beats by Dr. Dre, DreamWorks Animation, The Academy Awards and Target.

For its end of year finances, Haworth reported billings of around $700m, and gross assets of £87m according to WPP.

Marketing WPP

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WPP

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was...

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GroupM

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more...

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