Modern Marketing

Fortnum & Mason, KPMG, Metro Bank and West Ham snap up .London domains

By James Doleman |

September 23, 2014 | 4 min read

Newly launched domain name .London has seen over 40,000 domain names registered with both UK and overseas businesses, according to the latest figures.

Over 15 per cent of the around 40,000 .London domains registered through GoDaddy came from outside of the UK with companies from the USA snapping up 5.9 per cent of new registrations and Germany businesses taking at 1.9 per cent of sites registered.

Stefano Maruzzi of GoDaddy said: “These figures show that London is one of the most attractive cities to businesses worldwide. Since the general availability launch on Tuesday 9th September, the number of queries for .London on our website has quadrupled, surpassing search volume for the entire month of August.”

.london boris johnson

Boris Johnson celebrates .London success

Gordon Innes, chief executive of London & Partners, the city's official promotional company said: “London is an internationally recognised city brand and we are delighted a huge range of businesses and individuals from across the world have registered for Dot London domain names in order to be linked to the capital. Dot London enables businesses big and small to put London right at the heart of their businesses and online branding.”

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UK companies that have already registered the new domain include Fortnum & Mason, KPMG, Metro Bank, and Storm Models. In addition football club West Ham and Harlequins rugby have also registered themselves on the new domain.

In a statement, London mayor Boris Johnson said: “The launch of Dot London is one of the most exciting things to have happened on London's digital scene for many years, and it’s thrilling to be right at the centre of this ground-breaking moment. London’s new domain name provides a phenomenal opportunity to link businesses all over the world with our city’s powerful brand.”

According to London & Partners premium names have also proved popular with the average price for domains such as enterprise.london and smart.london standing at over £200 a year.

Dot London is one of more than 1,000 new generic top level domains released by global internet body ICANN with other city based domain names including ‘.paris’, ‘.berlin’ and ‘.nyc’.

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