The Drum's first Brand Vine chart, which will highlight the latest Vines created by global brands that have seen the largest shift in loops each week, has been topped by Liverpool Football Club.
The chart has been created by The Drum through data delivered by Brandsonvine to highlight the most successful Vines being created and viewed.
The first week saw English Premier League side Liverpool witness the largest shift in its percentage of loops, with an increase of almost 54 per cent to 3,359,858 loops, after it released its most recent Vine which shifted between each of its player profile pictures.
This beat out Nascar into second place, following an increase of 42.56 per cent with 108,104,299 loops and Cosmopolitan in third with a 35.55 per cent increase to 2,434,200 loops.
The first Vine top 10 chart has been made up of Vine accounts from Liverpool, Nascar, Cosmopolitan, Manchester City, NBA, Hewlett Packard, Lakers, General Electric, MTV and ESPN respectively.
Each brand and the number of loops they have generated each week can be viewed, alongside some of their most recent Vines, on the Brand Vine Chart.