Adobe acquires Aviary to help bring the Creative Cloud to third-party apps
Adobe has acquired cloud-photo editing platform Aviary for an unspecified sum in a move which will see photoshop technology integrated with the firm’s apps.
The image-editing giant will now have access to Aviary’s creative editing software development kit which allows third party app developers to alter and upload images to popular sites such as Flickr and Tumblr.
With the acquisition, Adobe will seek to encourage creatives to use Adobe’s Creative Cloud, increasing the traffic on the service, through Aviary supported apps.
Aviary developed apps have been downloaded over 100 million times granting Adobe access to a substantial new creative user base. Furthermore the platform has been used to edit over 10 billion images - a market Adobe has expressed an interest in offering its mobile products to.
Scott Belsky, vice president of Creative Cloud Ecosystem and Behance at Adobe, said: “Aviary has an exceptional team and technology platform, as well as expertise serving a robust developer ecosystem. We're thrilled to leverage Aviary's technology to make our Creative SDK even more powerful for app developers.
“This is great news for developers because thousands of mobile apps will have the opportunity to become compatible with industry-defining desktop tools like Photoshop CC, as well as new Creative Cloud services."
Avi Muchnick, co-founder of Aviary, said: “Aviary was founded to bring creative freedom to the world. We're excited to join Adobe and tap into their incredible wealth of creative technology and supercharge our collective SDK offering.
“Together, we will help nurture the next generation of third party creative apps.”
The partnership will make available to Aviary developers Adobe products offering them access to the firm’s cloud and photoshop technology.