Ad of the day: Thomson / First Choice - 'Teddy'

A much-loved but put-upon teddy steals the show in this latest spot from the travel agency.

Patiently enduring the indignities his life entails, his wistful one-eyed gaze gradually becomes a smile of profound contentment when his little human takes him on holiday and he discovers there's more to life than being hung out to dry on a clothes line.

Creative Agency: BMB

ECD: Trevor Beattie

Creative Director: Patrick Burns

Creative: Rachel Miles / Michael Tsim

TV Producer: Gill Loftus

Film Production: Park Pictures

Director: Tom Tagholm

Producer: Fran Thomson

Executive Producer: Stephen Brierley

Photography: Martin Ruhe

Production Manager: Ananda Coulier

Post Production: Realise Studio

Thanks To: Danielle Boyne (Teddy bear wrangler)

Ad of the Day is in association with David Reviews.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.