London Pride partners with Evening Standard for 'made of London' events

Made of London ad.

The makers of London Pride beer have partnered with the city’s biggest newspaper to promote their “made of London” programme.

The 12-week series of events will be highlighted by appearences from English rugby's Jason Leonard, Blur bassist Alex James and Radio one DJ Jo Whiley.

Evening Standard readers will be able to apply for tickets through the newspaper’s website as well as nominating: “People of London who make us Proud.”

Ian Bray, managing director of Fuller’s Beer Company, which produces London Pride said: “The Made of London campaign has gained real traction with Londoners across the Capital. We are on the fourth executions of our poster campaign and this activity with London’s best known newspaper takes Made of London to a new level. The events in-pub will help to cement the relationship between Fuller’s flagship London Pride premium ale, the pub and London as a whole.”

Each event will receive an editorial write-up in the Evening Standard with full brand integration and social media support from key columnists.

Campaign activity was planned by media agency UM London.

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