The Guardian is understood to be the first company to work with Burst, a new micro-content specialist publisher launched by Brandsonvine founder, Michael Litman.
Burst has been founded with the aim of providing a number of services including video content production, consultancy, training and workshops to brands and agencies as they attempt to master shortform digital content output
For The Guardian, The Drum understands that the company will help with some promotional activity around key product features in its new mobile app.
Litman’s first company, Brandsonvine has been working with brands such Samsung Mobile, Pepsi Max, Marmite, Vita Coco and Argos to create and distribute short looping videos through the Twitter platform.
“Brands have increasingly been requesting for us to offer a universal package of video content across all their owned social channels,” Litman explained to The Drum.
“We thought for some time on how we could and should do this in the right way and felt that the timing was right to launch Burst. Burst aims to be a new type of agency specialist for the mobile first generation and will expand the Brandsonvine content proposition across all current and emerging micro-content platforms, with a particular focus on Instagram and Snapchat - both of which are incidentally and imminently introducing advertising,”
He revealed that as a result of the launch, Brandsonvine would refocus, but will retain its data, intelligence and analytics offer, while also aiming to continue to showcase the best brand uses of Vine.
Earlier this year, Brandsonvine launched its biggest marketing campaign to date, with the creation of a Vine campaign for Vita Coco.
The agency will also work with The Drum on a new Vine chart, which will be released on a weekly basis soon.