Volvic's dramatic new campaign heroes the natural power and force of the volcano and seeks to encourage people to unleash their own "unstoppable volcanicity".
This 60-second spot, called The Giant, is set to run across TV, YouTube pre-rolls, and display pop-up ‘page grabbers’ that will drive consumers to behind-the-scenes and social media activity related to the campaign.
The ad is supported by a Facebook-driven content campaign from We Are Social, featuring a series of split-screen comparisons between everyday situations and a more exciting, challenging alternative.
The new creative follows the rollout of Volvic’s biggest packaging redesign in the brand’s history across all its entire plain, sparkling, Juiced and Touch of Fruit ranges.
The Giant was created by Y&R Paris.