Meet Little Frill - the lizard starring in First Direct’s new ad campaign

Following on from Barry the talking platypus, a frilled lizard called Little Frill is the star of First Direct’s new ad campaign.

Created by JWT London, 10 second teaser ads for the campaign have aired from 17 September, with the full 30 second TV commercial airing on 21 September.

Little Frill finds frustration in everyday situations of poor customer service: the antidote to which is First Direct.

Zoe Shore, First Direct’s head of marketing commented: “It’s great to introduce Little Frill on the eve of the bank’s 25th anniversary on 1 October. He’s a great advocate for customer service and you can’t help but connect with him as he gets his ‘frills’ up when everyday life situations frustrate him.

“The unexpected tone of our Barry the platypus ads really resonated with our target audience and this latest character will build on that awareness. We’ve also developed Little Frill’s social voice and content opportunities to broaden the campaign reach.”

We Are Social, Nice, MPC and Mindshare also worked on the campaign.

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