Save the Children IAB CREATIVE SHOWCASE Three

IAB Creative Showcase winners for August 2014: The Good Agency's Save the Children work, Gravity Thinking's 'Father's Day Restoration' project, and W+K's 'We're Sorry'


By Jennifer Faull | Deputy Editor

September 21, 2014 | 3 min read

The winners of the IAB Creative Showcase for August 2014 have been announced with first place awarded to The Good Agency for Save the Children’s ‘Clinic Craft’ campaign.

Coming in second this month is Gravity Thinking for the ‘Father's Day Restoration project’ for Glenfiddich while Wieden + Kennedy came a close third for its work on Three’s ‘We're Sorry’ campaign.

Entries are accepted for the showcase each month from agencies across the UK, with further information available to view on the IAB website.

First place: 'Clinic Craft' by The Good Agency

The Good Agency has worked with Save the Children to develop Clinic Craft – the world’s first attempt to build a real building using Minecraft.

Clinic Craft aims to inspire Minecrafters to raise enough money to build a real, life-saving clinic in rural Liberia – by building and sharing their own clinics in Minecraft.

Minecrafters can donate by text or online, or encourage more donations by sharing their clinics and raising money through sponsorship. Clinic Craft is also being promoted via its own YouTube channel and Twitter feed.

Meanwhile Save the Children are already discussing Clinic Craft’s second round.

Second Place: Gravity Thinking's 'Father's Day Restoration' project

Recognising that many people’s family photos are being lost to history, and that Glenfiddich is a Family Run business, Gravity Thinking created a social campaign offering to professionally restore them for our fans and give them something meaningful to celebrate Father's Day.

The activity launched by restoring a photo of Glenfiddich's founding father, William Grant and his son Charles.

Fans were then asked to send their photos, the best of which were brought back to life for Father's Day.

The activity was extended beyond Father's Day with content telling the stories behind the photos.

All this resulted in Glenfiddich being mentioned more than twice as much as competitors during the Father's Day period.

Third Place: Wieden + Kennedy 'We're Sorry'

This July, Three Mobile launched its 'Feel at Home' campaign, allowing customers to use their UK mobile allowance to call, text and use data abroad at no extra cost and opening the floodgates to holiday photo sharing.

Wieden+Kennedy London created a campaign to help Three take responsibility and apologise for all this #holidayspam.

A 60” TV spot 'We’re Sorry' is supported by online films such as a 30" inflight and a whole host of activity including a suite of OOH and DOOH executions in major sites around the UK, including airports, roadside sites, the BFI IMAX site and the new Waterloo motion screen.

Additionally, the microsite provides updates on the current holiday spam situation.

Save the Children IAB CREATIVE SHOWCASE Three

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