Yammer co-founder creates “social soundboard” Sobo
Sobo, a “social soundboard” described as Vine for audio, has launched for iPhone and iPad owners.
Created by Yammer co-founder Alan Braverman, the app allows users to record six-second voice messages using the microphone on their device and then send them to friends and followers.
Speaking on the length of the videos, Braverman said: "We started at six [seconds], and figured maybe we'd change it later. But then we just never did. There was never anything scientific behind it, to tell you the truth. We just said, 'Let's see what people can do with it.'"
"Our beta-testers use it to shout out 'happy birthday' to somebody or brag about where they are at or going," Braverman said. "If they are at a [San Francisco] 49ers game, for instance, you can hear the crowd around them in the sound bite."
Promotion of the new app with include Facebook ads.