Starcom adds Sue Frogley to team as global commercial director
Starcom MediaVest Group (SMG) has appointed Sue Frogley to its team as global commercial director, where she will be responsible for building commercial relationships.
Joining the team from Dentsu Aegis Media, Frogley will work across all of SMG’s global network clients and will drive client revenue in the newly created role.
She said: “I’m thrilled to be joining the team at such an exciting time in the industry and look forward to becoming part of their entrepreneurial talent and helping promote best-in-market offerings across SMG’s portfolio.”
Based in London, Frogley will report to Laura Desmond, the group’s global chief executive.
Commenting on the appointment, Desmond said: “As clients move more toward globalisation and as marketplace dynamics are changing at warp speed, Sue will be instrumental in navigating the landscape and maximising value for our business and for our clients.
"She has a proven track record of long-term value creation, building teams and delivering innovative global commercial solutions. She will help SMG continue our growth trajectory, while developing our commercial market position."
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