The Drum Awards Festival - Official Deadline

-d -h -min -sec

Ryder Cup Johnnie Walker

Johnnie Walker tees off Ryder Cup partnership with brand immersion experience

Author

By Ishbel Macleod, PR and social media consultant

September 18, 2014 | 2 min read

Johnnie Walker, the official partner of the Ryder Cup, has created a pop-up experience, including a four-hole Mini Golf Course for fans of whisky and golf to enjoy.

The whisky brand’s experience looks to build excitement ahead of the tournament’s tee-off on 26 September, including an ambitious plan to get 25,000 people to ‘Join the Pact’ during Ryder Cup week by asking them to make a commitment to Never Drink and Drive.

Guy Escolme, global brand director at Johnnie Walker, said: “Whisky and golf are two of Scotland greatest gifts to the world and what better way to celebrate them than with a visit to our spectacular pop-up house and a thrilling game of Mini Golf?

“The Johnnie Walker Mini Golf Course tells the story of how the whiskies of John Walker & sons travelled from the four corners of Scotland to the four corners of the world in a fun and relaxed environment.”

The four holes have been named: The Grocery Store; The Four Corners; Scotland’s Finest Exports and Keep Walking and each hole has been inspired by different elements of the brand’s history.

Ryder Cup Johnnie Walker

More from Ryder Cup

View all

Trending

Industry insights

View all
Add your own content +