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Ryder Cup Johnnie Walker

Johnnie Walker tees off Ryder Cup partnership with brand immersion experience


By Ishbel Macleod, PR and social media consultant

September 18, 2014 | 2 min read

Johnnie Walker, the official partner of the Ryder Cup, has created a pop-up experience, including a four-hole Mini Golf Course for fans of whisky and golf to enjoy.

The whisky brand’s experience looks to build excitement ahead of the tournament’s tee-off on 26 September, including an ambitious plan to get 25,000 people to ‘Join the Pact’ during Ryder Cup week by asking them to make a commitment to Never Drink and Drive.

Guy Escolme, global brand director at Johnnie Walker, said: “Whisky and golf are two of Scotland greatest gifts to the world and what better way to celebrate them than with a visit to our spectacular pop-up house and a thrilling game of Mini Golf?

“The Johnnie Walker Mini Golf Course tells the story of how the whiskies of John Walker & sons travelled from the four corners of Scotland to the four corners of the world in a fun and relaxed environment.”

The four holes have been named: The Grocery Store; The Four Corners; Scotland’s Finest Exports and Keep Walking and each hole has been inspired by different elements of the brand’s history.

Ryder Cup Johnnie Walker

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