Jam has scooped this year’s Bima Awards Grand Prix for its Xbox campaign, with R/GA, Holler, Razorfish, AMVBBDO and Ogilvyone also winning multiple awards on the night.
The event, held in London this evening (18 September) saw Jam, part of the Engine Group, pick up five awards, with its ‘Tap for Water’ Philippines typhoon appeal initiative and its ‘Xbox – A real-life transfer saga for the virtual world’ campaign, winning two awards each.
Meanwhile Leo Burnett-owned digital agency Holler won Agency of the Year.
Adam Graham, chair of Bima, said: “It’s amazing to think that the very first Bima Awards took place in 1985! Ever since then we’ve been celebrating the creativity of the British digital industry and this year the bar was simply raised even higher. The UK digital industry is the envy of the world and our winners can be justly proud of their contribution to that.”
Marking the 30th anniversary of Bima, the awards were judged by people from the National Trust, BBC Worldwide, AKQA, DigitasLBi, Oxfam and Mondelez International.