Found publishes new whitepaper on search retargeting

Online performance marketing agency Found has published a new whitepaper tackling the subject of search retargeting, which it describes as “the fastest growing segment of display advertising”.

The new whitepaper from Found and Captify.

Created in conjunction with advertising technology specialists Captify, the new whitepaper, entitled “Search retargeting: The power of capturing intent beyond search”, explains the role search retargeting can play in sharpening campaign delivery and has been made available to download for free.

Found’s managing director Tina Judic said: “With 63 per cent of brands and 79 per cent of agencies currently using search retargeting in the US, its capabilities for getting display adverts in front of the right users at the right time make it one of the cleverest new technologies around.

“Search retargeting fills the void in the display industry between top of the funnel prospecting and bottom of the funnel conversion solutions. By combining the accuracy of search with the reach and scale of display, search retargeting finds new users who are purchase-ready and aids them towards conversion.”

The new whitepaper explains how search remarketing works, how it adds value and analyses its potential relevance to your own digital planning strategy.

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