Cutty Sark retains Inkling to brew its social media presence in 2015

Scottish Whisky brand Cutty Sark has announced that it has retained the services of creative marketing agency Inkling to handles its content, digital and social media agency strategy through 2015.

Inkling has seen its remit with the distiller grow from handling the global social media strategy creation last year to now driving the global social media activations throughout the world in 2014, including London, New York and Tokyo.

The agency will coordinate a deeper social media focus and execution agenda globally into 2015, including in markets such as the Far East and Eastern Europe in 2015.

Wendy Harries-Jones, brand director of Cutty Sark Blended Scotch Whisky, said: “Inkling have helped us coordinate and drive a clear global digital vision through all aspects of the Cutty brand. They are a hard-working and imaginative agency, so we are delighted to continue to work with them to deliver cutting-edge digital work into 2015.”

This follows a series of client acquisitions for the firm including Anamaya Mediation App and Eventbrite.