Ad of the Day: Aldi - Toothbrush Swap

Lovely ad - a simple demonstration that if you have the choice to swap, sometimes it's wise to do so... even if it's to the detriment of someone else.

The cheeky tone of this spot is exactly what put Aldi's advertising on the map in the first place - no-one else had ever been quite so irreverent before, and no-one can do it now without appearing to seem an Aldi-wannabe.