Research New Look Asos

28% of young people buy the majority of their clothes online, with 36% using shopping apps


By Ishbel Macleod, PR and social media consultant

September 18, 2014 | 2 min read

Over a quarter (28 per cent) of young people buy the majority of their clothes online, research from Voxburner has found, while 44 per cent mostly buy their clothes on the high street.

According to the research, which questioned 971 consumers, 28 per cent of 16-24s use an app for an online retailer at least once a fortnight, while 36 per cent have used an app for a high street retailer in the last month.

Just over a tenth (12 per cent) have used virtual sizing tool apps, for example Fitsme or Dressipi, whilst 18 per cent have used an app for a shopping centre, such as Westfield.

Luke Mitchell, Head of Insight at Voxburner, says: “Fashion has always been important to young people and many high street focused retailers will be encouraged to see bricks-and-mortar stores retain their relevance for this generation. From shopping malls and high street stores to supermarkets and charity shops, young people are prepared to shop around to find what they are looking for.”

Of those surveyed, 37 per cent of young people spend over £30 a month on fashion and a third (33 per cent) spend between £16 and £30. Only eight per cent admitted to spending over £60 a month.

New Look, H&M, Topshop, Primark and River Island were named as the brands that those between 16 and 24 liked to visit in-store, whilst ASOS, Amazon, eBay, and New Look came top for online shopping.

Research New Look Asos

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