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SapientNitro, HeathWallace, Great Fridays & Bell Pottinger Wired head up financial polls in The Drum Digital Census


By The Drum Team, Editorial

September 17, 2014 | 3 min read

SapientNitro has ranked top of this year’s The Drum Digital Census with digital fee income of £142,809,847.

The largest independent digital agency, which employed 871 digital staff when it filed its figures for the last year, rose from second position last year in the financial poll for agencies with over 100 members of staff category, a slot taken up by WPP owned AKQA, which reported digital fee income of £52,222,587.

Third position was Javelin Group, followed by iProspect in fourth and Essence and Iris in joint fifth place.

The financial poll for agencies for agencies between 51 and 99 members of staff was topped by HeathWallace, with £11,600,000 in digital fee income, while the financial poll for agencies 26 – 50 members of staff was headed up by Great Fridays who reported digital fee income of £5,900,000.

Bell Pottinger Wired was the lead agency in the poll for agencies with between 1-25 members of staff, as it reported £3,975,000 in digital fee income.

Agencies were split into size groups according to their number of digital staff.

The Census comprised three main polls – financial, client and peer. Agencies appearing in all three polls – ranking consistently well in terms of their financial performance, client satisfaction and ratings from peers – achieved elite status.

iProspect was the leader in the peer poll for agencies with over 100 digital staff, while the client ranking for the same size group was led by R/GA London. In the 51-99 digital staff group, the client poll was headed by The App Business and the peer poll by Jam, while the 26-50 digital staff size group client poll saw Rawnet come top. 4Ps Marketing, meanwhile, ranked first in the peer poll for the 26-50 group.

In the 1-25 digital staff client poll, The Agency was the leader, while the corresponding peer poll was led by Blueleaf.

The Elite rankings, for agencies which appeared in all three polls, was topped by R/GA London in the agency poll for over 100 staff, while Rufus Leonard led in the 51-99 table, 26-50 was won by Rawnet and The Agency topped the 1-25 elite table.

Topping the elite media agencies poll was Mediacom.

The Drum Digital Census, sponsored by Green Square and Purple, is available within the latest edition of The Drum magazine (17 September) or can be purchased through The Drum Store. The Census features all polls alongside analysis and agency profiles.

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business...

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Great Fridays

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We’re an independent brand communications agency voted Ad Agency of The Year 2019 and Brand Strategy Agency of the Year 2020 by Drum Recommends. Our services span...

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