M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.
The list of 50 mobile professionals in the UK, was compiled after a shortlist of 100 nominated individuals was put to an online public vote to choose the most influential people working within mobile.
Hilton was named as this year’s top choice, with Elias coming in second and Alex Newman, Omnicom’s managing director of mobile, finishing in third place.
“In 2005 I realised that mobile was going to be the next digital channel and I firmly believed it would rapidly become an integral part of the marketing mix,” explained Hilton. “When I launched the company, I was keen not to raise capital as I believed investors would distract me away from my vision. The industry was full of doubters and client budgets were non-existent, and to top it all off we were the first mobile marketing agency to launch in the UK – which certainly made the challenge even greater.”
The top five on the list was rounded off by Natalie Massenet, founder and executive chairman of Net-a-Porter and Jay Altschuler, director of global media innovation at Unilever.
The full list of the The Drum’s Mobile Top 50 for 2014 can be viewed in the online chart while the accompanying supplement can be found in the latest edition of The Drum (17 September) or bought through The Drum Store.