Explore the best creative works

IKEA unveils trippy flat pack rock climbing wall

Swedish furniture store IKEA has marked the opening of its latest outlet with an unconventional display, after stacking a number of its wares onto a giant vertical billboard to double as a trippy rock climbing wall.

The colourful concoction can be viewed in the French town of Clermont-Ferrand where the 30 foot-high structure stands in the centre of town.

Composed entirely of real IKEA furniture the set-piece offers passers-by to clamber around to their hearts content with the assistance of professional climbers, assuming the builders aren’t missing any crucial screws.

Vanessa Vannier of communications agency ubi bene said: “As Clermont-Ferrand is a sporty city, IKEA wanted to give to the inhabitants an event that perfectly suits their needs.”

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy