GeoLotto appoints DLKW Lowe ahead of UK launch
GeoLotto, an online lotto game supported by UK lottery company Tipp24, has appointed DLKW Lowe as its creative agency ahead of the UK launch this month.
GeoLotto will aim to “revolutionize” the online gaming industry with the introduction of a new game that will utilise Google maps software to divide the country into a grid of purchasable squares that are then entered into a prize draw.
The draw will take place each Saturday, with cash prizes including £1m up for grabs.
DLKW Lowe has initially been tasked with producing a fully integrated campaign to support the launch of the GeoLotto website in the UK, with the campaign set to break in September across TV, print and online channels.
Tom Knox, DLKW Lowe chairmen commented: “We think GeoLotto is a fantastic innovation in online gaming with uniquely attractive game play and we look forward to the challenge of launching the brand and establishing it in the UK market”.
The appointment, effective immediately, was won via a competitive pitch, with DLKW replacing incumbent Albion.