Dyson enters the connected devices space with robot vacuum cleaner and app

Dyson is set to capitalise on the growing Internet of Things (IoT) space with the release of the Dyson Link, mobile software that communicates with The Dyson 360 Eye robot to carry out connected cleaning.

Dyson Link for iOS and Android, created by AKQA, uses machine-to-machine communication to enable people to start, pause or schedule cleaning sessions from anywhere. It also provides a cleaning path map as real-time feedback, along with intelligent user support.

AKQA chief creative officer James Hilton said: “We worked closely to create software that transforms the lifestyle and productivity of the consumer. The work aims to make everyday tasks easier by controlling Dyson’s powerful robotic vacuum cleaner from your pocket.”

The Dyson 360 Eye robot, which the company said has the most powerful suction of any robot vacuum, is powered by the Dyson Digital Motor and uses an intelligent vision system to create a map of its surroundings to assess where it is, where it has cleaned and where it has yet to clean.

In April Dyson invested £5m in a robotics research centre at British University, Imperial College London.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.