This attractive ad for Adidas Originals features Rita Ora, who we're told in the press release embodies the "unstoppable" energy and motivation associated with the brand.
Aimed squarely at her fans (or 'Ritabots', apparently) it's likely to have lots of appeal with its emphasis on letting nothing stand in your way.
Creative Agency: The Upside
Film Production: Blinkink
Director: Chrissie Abbott / Thomas Ormonde
Producer: Matt Marsh
Executive Producer: Leonie Ellis
Post Production: Blinkink Studio
Ad of the Day is brought to you in association with David Reviews.