The London Evening Standard has launched fashion and beauty sections on its website as it looks to expand its readership.
The new look forms part of the Standard's strategy of expanding and diversifying its online platforms, following the announcement in June that its monthly unique users grew 38 per cent year-on-year.
Headed by Amira Hashish, digital features editor, the fashion and beauty team will review and write about new product releases and fashion and beauty news. She said the launch is a “thrilling” move for the Evening Standard website.
“The new fashion and beauty section provides our readers with a multimedia hub for style content. The team will report on news and trends in an informative and fun tone, bringing stories alive with striking pictures and videos.
“At a time when London's fashion and beauty scene is thriving, we are excited to be able to offer fresh and engaging digital coverage."
As well as incorporating content from the Evening Standard print edition, the digital sections will also feature exclusive online content, including interviews with top names in the fashion and beauty industry, and runway video.