Channel 4 News is to target 16 and 17 year old voters with a rolling series of live updates promulgated via Snapchat and WhatsApp direct to mobile phones.
The mobile initiative will kick off when polls close on Thursday night and continue through to the result being announced on Friday morning.
Users can sign up for the alerts by sending the message INDYREF to 07768555671 on WhatsApp or by searching for c4news on Snapchat. Both services can be disabled at any time.
Ben de Pear, Channel 4 News editor, said: “With an audience of 16 and 17 year old first-time voters, this is a unique and exciting opportunity to share our specialist content on next generation messaging apps delivered straight to mobile phones.”