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Better Together to win Scottish Independence Referendum according to PRCA lobbyist poll

By James Doleman |



PRCA article

September 16, 2014 | 3 min read

The Better Together campaign will win the Scottish Independence referendum a snap poll of the lobbying industry has predicted victory.

The survey, which was carried out by the Public Relations Consultants Association (PRCA) claimed that 85 per cent of respondents believed the No campaign would be victorious with only 15 per cent expecting a Yes vote.

Dickie Jukes, managing director of Grayling Public Affairs, thought that uncertainty about the future of an Independent Scotland would be the key factor saying: "There'll be a large number of Scots who hold their noses while they do it, but in the end they'll vote No because the unknown is too big a risk."

The managing director of communications company, PLMR, Kevin Craig noted that the relationship between Scotland and England would change no matter what the result of the vote was.

62 lobbying and public affairs professionals responded to the poll, including CEOs, public affairs directors and communications directors. The survey was conducted over the 11 and 12 September.

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News of the poll came as it was announced that bookmaker Betfair had decided to pay out gamblers who had wagered on a referendum No vote. The bookmaker will treat all bets placed before 11am today (Tuesday 16 September) on its sports-book account.

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