Guinness is set to provide fans with a glimpse behind the scenes of its Dublin-based brewery in a new TV ad, which will air for the first time today across Ireland and the UK.
Filmed at the St. James's Gate site and narrated by Batman actor Cillian Murphy, the ad follows real people as they work, including Eugene Ryan, a farmer whose family has been supplying Guinness with Irish barley for three generations.
Stephen O'Kelly, marketing director for Guinness, Western Europe said: “We're proud of our past achievements and we're excited about those to come. We felt it was time to open the gates and let the world see the people who make our beer special.”
The campaign film was directed by LA-based filmmaker Philip Montgomery, with music provided by Alain Francois Bernard.
Gates will air until the end of October in the UK and the end of November in Ireland.
It will be supported by outdoor and PR activation as well as a social and digital campaign taking a closer look at some of the people who are featured in the ad.
The campaign forms part of the 'In Pursuit of More' series of mini-documentaries taking a look at the beer and the people behind it.