Canon Europe has launched its biggest ever through-the-line consumer brand campaign as it looks to capture stories that emerge in everyday life.
The stories, which will be shared as part of the ‘Come and See’ campaign, focused on delivering content showing how consumers are changing the way they are take and share photos.
The first Canon ‘Come and See’ story will showcase a CalcioStorico match - a ‘historic football’ game which will evolve into a gladiator bout where wrestlers wildly chase each other to get the ball.
The second Canon story will show a herd of deer exploring the residential streets in England’s Ebbing Forest while all the humans are asleep.
Running across EMEA from September 2014, the creative will be shared across the multi-media platform.
The TV ads were been produced and directed by English filmmaker, Jonathan Glazer, who has worked for various brands and created music videos for Jamiroquai and Radiohead.
Nigel Taylor, consumer imaging marketing communications director, Canon Europe, said: “Storytelling through photography is reaching new heights of popularity, and with almost one trillion images forecast to be taken this year alone, it’s never been a more exciting time to be an imaging company.
“For 80 years now we have been encouraging consumers to tell their own unique story, by taking, sharing, printing and enjoying photography. In this new world of imaging, we are committed to not only providing consumers with the tools to capture, store and share moments to cherish forever, but to provide the inspiration to uncover moments and experiences along the way.”
Canon worked with JWT, the firm’s retained European advertising agency, to develop the creative.
The photography firm also released a retro fashion documentary in the run up to the London Fashion week earlier this year.