Author

By John McCarthy, Opinion Editor

September 13, 2014 | 2 min read

Last week, out of the blue, supposedly dead social Network Bebo launched a rebrand teaser video on YouTube to showcase the service as a colourful mobile app - rather than the social network it once was.

The ad is called ‘#Bebo - Probably not for boring people’ demonstrates how users will be able to create cartoon avatars which can be personalised to give their messages a creative flair.

Additionally, the site’s much-loved whiteboard feature will make a return, with users able to send drawings to each other.

The site, which is in the early stages of its return to the world stage, launched the ‘Blab’ messaging app earlier this year - which featured a unique ‘shake to destroy’ function which wipes all of the service’s communications from the smartphone.

Furthermore, Bebo has an additional two mobile apps coming out later this year, details on which have yet to be disclosed, although the first release will be called ‘Hug’.

The site saw tough competition from Facebook in its later years and was ultimately sold to AOL for $850m in 2008.

Husband and wife, Michael and Xochi Birch, founded the site in 2005, which grew to be the third largest social network in the world, at the time behind MySpace and Facebook.

The couple amusingly bought back the rights to the social media site in 2014 for a mere $1m - after it went bankrupt.

Bebo

More from Bebo

View all