Short-term credit account Sunny appoints St Luke's to help it challenge the payday loans market through advertising

Sunny, the short-term credit account, has awarded its advertising account to St Luke’s following a competitive pitch.

Work on the account is to begin immediately, with St Luke’s tasked with creating a TV and digital campaign pitting Sunny as the challenger to the payday loans market.

“The UK market needs a responsible lender in the short term credit market and Sunny meets that need. St Luke’s really understand our long term goal, our customers and the marketplace,” said John-Paul Savant, chief executive at Sunny.

Dan Hulse, MD and planning partner at St Luke’s, added: “If ever a category needed a new agenda, it is this one”.

Sunny’s parent company Elevate (spun off from Think Finance) develops online credit solutions for those struggling with debt. The company’s products aim to be more responsible and transparent, costing less than the alternatives available to consumers not well served by traditional credit providers.

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