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Garnier Nutrisse Blondes targets key 'wealth corridors' into central London with Holly Willoughby OOH campaign


By Gillian West, Social media manager

September 12, 2014 | 2 min read

Garnier Nutrisse Blondes is deploying a national outdoor campaign starring brand ambassador Holly Willoughby which includes spots on the W8 Network in London comprising of premium locations on the M4, at Holland Park Tower, Hammersmith Tower, Marylebone Tower, the A40 spire and the A4 Showcase.

A total of eight towers within the W8 Network will be covered targeting key ‘Wealth Corridors’ into central London.

Gayle Noah, media manager at parent company L’Oréal, said the W8 Network presented “an exciting opportunity to complement our multimedia campaign launch for Holly as the new face of Garnier Nutrisse Blondes”.

Planned and booked with JCDecaux by Maxus and Kinetic, Alex Mottershead, account director at Kinetic, commented that the campaign was “bound to have a big impact on audiences in London and Manchester during topical London Fashion Week” due to a combination of positioning, frequency and creative.

Spencer Berwin, MD – sales, added: “The W8 Network is the ‘Vogue front cover’ of digital OOH, a premium collection of iconic locations – ideally suited to brands who want to communicate with fashion-conscious, influential and affluent audiences in the capital. “

The campaign will also launch the newly digitised The Trafford Tower and The Trafford Arch in Manchester.

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