Whybin\TBWA appoints BBH London's Axe/Lynx global creative directors Gary McCreadie and Wesley Hawes as ECDs at Syndey office
Gary McCreadie and Wesley Hawes, former creative directors and board partners at BBH London, have been named Whybin\TBWA’s new executive creative directors for its Sydney office.
McCreadie and Hawes leave BBH as the global creative directors on the Axe/Lynx account and are responsible for the ‘Apollo’ integrated campaign as well as the recent ‘Monday/Wednesday’ and ‘Soulmates’ creatives. Additionally they produced the Guardian’s ‘We own the weekend’ campaign and Tango’s ‘Aarrrgghhh’ and Barclaycard’s ‘Waterslide’ spots.
Whybin\TBWA Group chief executive officer, Paul Bradbury, hailed the pair as “one of the most exciting creative leadership teams in the world right now” and that their appointment was a “great coup”.
“They respect the power of big platform campaign ideas, having been in the engine room at BBH, working on ‘The Lynx Effect’ for Unilever, ‘Keep Walking’ for Johnnie Walker, and the ‘We Own the Weekend’ campaign for the Guardian. They are outrageously funny, down to earth and strategically driven. They will fit in brilliantly,” he added.
Scott Whybin, chairman and regional creative director of Whybin\TBWA, commented: “It’s always very satisfying when great creative people return to work for us. My obsession is teams that get big bold campaign platform ideas that flow easily across every channel with consistency and class. And these guys get it.
“Having worked for us in Sydney before, they get the tone and pace that is required, plus they’ve had world-class training and experience at BBH London. They are ready to put their own mark on an agency.”
TBWA global clients include Adidas, Apple, Kraft, Nissan and Sotheby’s.