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Bluemarlin Warner Edwards

Warner Edwards references Victoria's Rhubarb Gin's royal roots in brand packaging from bluemarlin


By Gillian West, Social media manager

September 11, 2014 | 2 min read

Warner Edwards has unveiled the latest addition to its portfolio, Victoria’s Rhubarb Gin, with specially designed packaging from bluemarlin.

Available for a limited time only, the artisan gin features rhubarb which once grew in the gardens of Buckingham Palace during Queen Victoria’s reign.

Tasked with telling the regal story behind the gin while also aligning it with Warner Edwards’ existing range, bluemarlin drew inspiration from the Penny Black, the world’s first adhesive postal stamp which features the profile of Queen Victoria, for the design. Using the stamp’s black, grey and white colour palette, the design includes a portrait of Her Royal Highness surrounded by the leaves of the rhubarb plant.

Warner Edwards co-founder, Tom Warner, commented: “This gin is a true reflection of what Warner Edwards is all about – British provenance, a great story and top quality ingredients. We still can’t believe that we’re distilling our gin with royal rhubarb. If it’s good enough for Queen Victoria, it’s good enough for us.”

Marshall Ward, bluemarlin UK’s managing director, added: “Warner Edwards is one of our favourite brands to work on and its fantastic success constantly inspires us. It’s really rewarding to see this brand grow and blossom.”

Victoria’s Rhubarb gin is available from this month (September) exclusively at Fortnum & Masons.

Bluemarlin Warner Edwards

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