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McCarthy & Stone appoints EMO for integrated marketing communications

Retirement living company McCarthy & Stone has appointed EMO as its integrated marketing communications agency following a competitive pitch.

EMO will now help create and deliver a new communications strategy as part of McCarthy & Stone’s growth targets for the next five years.

Kim Caldwell, group sales and marketing director at McCarthy & Stone, commented: “EMO stood out in a highly competitive pitch process. Their insight, creativity and focus on helping us deliver sales is really what we are after.”

Simon Dodd, managing partner at EMO, added: “What a fantastic start to my career at EMO - the chance to lead such a talented team and work with a category creating brand. We can’t wait to get started.”

The appointment begins with immediate effect.