Performance marketing agency Found has appointed Kirsty Hulse as its new head of SEO.
Formerly search strategist at DigitasLBi, Hulse has defined search strategies for global brands such as Danone and the Arcadia Group and advised numerous SMEs and ecommerce start-ups.
A regular speaker at SEO industry events, Hulse joins Found as the agency broadens its approach in response to client need for more interdependent marketing delivery.
Tina Judic, managing director of Found, said: “Integrated thinking means combining channel insight and customer data to define new campaign structure and execution. As a pivotal digital channel, SEO can be used to both mine customer intelligence as well as serve clever, timely and rewarding content. Kirsty has a real focus and understanding of content, as well as the skills and knowledge to really sharpen our SEO delivery.”
Hulse said: “I’ve always respected Found as a brand. Its performance background means there is a real focus on truly driving ROI for clients and making SEO as accountable as possible. I’m excited to be joining this very intuitive company at a pivotal moment in its own strategic growth.”
Clients of London-based Found include Red Letter Days, Premier Inn, Hand Picked Hotels, Canterbury, the Post Office and Dr Martens.