Canal+ shows how dedicated its cameramen are to getting the best shot as the French football season begins

France’s premium subscriber channel for movies and sports, Canal+, has kicked off France’s football season with the introduction of a new tagline ‘Making sport bigger is our sport’.

As part of a campaign created by BETC Paris, the new Canal+ advert highlights how the channel brings subscribers closer to the action by showcasing the passion and expertise of its cameramen as well as their devotion to brining spectacular images to fans.

The spot serves to underscore the channel’s dedication to transmitting matches and its commitment to providing the best coverage of France’s Ligue 1, Champions League and Barclays Premier League matches to its subscribers.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.