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Instagram-based business Beautiful Destinations awards brand strategy and design brief to BJL London

Instagram-based business Beautiful Destinations has appointed BJL London to handle a brand strategy, web design and PR campaign in order to help it grow beyond its current follower base.

With the help of BJL, Beautiful Destinations is looking to develop its digital presence, combining the ethos behind its success to date with a new professional appeal and brand identity.

Jeremy Jauncey, founder at Beautiful Destinations, commented: “BJL has extensive experience in the travel sector and really got our vision for a socially driven, mobile business. We’re delighted with the new online presence the team have created for the brand and are looking forward to the work playing its part in our ability to give our users access to something quite special and unique.”

Of the appointment, BJL London director, Paul Bentley, called it “an exciting opportunity to team up with a mobile-first innovator in the travel sector.” He added: “Our passion for working with fresh, innovative and agile tech businesses is perfectly in keeping with our own set-up and attitude, making this partnership an exciting match.”

BJL will handle Beautiful Destinations new brand strategy, brand platform and website as well as online content, PR activity and sales material as part of the account.

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