Facebook has created a Facebook EMEA Client Council, with agencies such as Starcom MediaVest Group and Omnicom and brands such as BMW and Nestle set to take part.
The council looks to act as a forum where some of the best minds in the business can listen, inspire and share ideas about the future of marketing.
Introducing the news, Nicola Mendelsohn, Facebook’s VP of EMEA said: “As part of our mission to make the world more open and connected, it is essential for Facebook to partner with and listen to our customers so we can align on priorities to drive greater impact across our region. Today, we’re delighted to announce the creation of the EMEA Client Council as a step towards achieving that goal.
“At Facebook, we also believe that technology should enable better creativity not replace it. That’s why we put storytelling at the heart of our platform. Our EMEA Client Council will help us reshape the fundamentals of delivering great creative – superb copywriting and rich imagery – with content that reflects people’s unique interests, passions and personality.”
Those set to sit onboard the panel also include Aegis Media, Mediacom, Unilever, P&G, Red Bull, Mondelez, Volkswagen, Reckitt Benckiser, Samsung EHQ and the Walt Disney company.
Rob Master, VP for media, Americas and Europe at Unilever, said: “It’s exciting to see the commitment that Facebook is making to mobile and naturally that drives marketers like Unilever to also become more mobile-centric. The challenge that lies ahead is to make sure that we are creating the right assets, engaging them in the right way and measuring appropriately, all on the mobile platform.”