Sports nutrition brand Etixx has appointed Frank PR to handle its launch into the UK market.
The Belgium company has already made several sponsorship deals, with the Omega Pharma Quick-Step cycling team set to become the Etixx Quick-Step cycling team in 2015.
Claire Rive, sports nutrition national sales manager at Etixx, said: "Frank PR's experience in activating sports sponsorship in innovative ways especially appealed to us and we're delighted to be working with the agency as we launch in the UK."
Frank will now be responsible for amplifying Etixx's high profile sports sponsorship assets and delivering a wide range of consumer brand building activity.
The agency’s managing director, Alex Grier, said: "We can't wait to get started with Etixx and are confident of delivering some great results as the brand makes its mark on British shores. With Frank's passion for sports sponsorship and the fantastically diverse assets Etixx hold, we're a natural match."