Barnardo's to highlight the role it plays in vulnerable children's lives with 'The Nation's Fridge Door' social activation campaign
Children’s charity Barnardo’s has appointed Threepipe to assist with a new marketing campaign that hopes to show the role the charity plays in the lives of vulnerable children.
Entitled ‘The Nation’s Fridge Door’, the campaign will encourage families and friends nationwide to talk about and post their children’s achievements of a virtual fridge door hosted on the Barnardo’s site.
Supported by celebrity mum, TV presenter Cherry Healey, the virtual fridge will act as a stepping stone into the Barnardo’s world, reaching out to families and giving them the chance to engage with the charity whilst at the same time supporting and learning more about it.
Sarah Chapper, deputy director of marcoms, Barnardo’s said the agency’s “parenting experience and great contact book” as well as its “creative approach to supporting The Nation’s Fridge Door” had impressed. She added: “We are looking forward to engaging families and showcasing the great work that can be done to help those children in the UK who need our support.”
Laura Coleman, Threepipe associate director, commented: “The Fridge Project will mark an important first connection with many UK families - our campaign platform will focus on the parenting community and generating engaging content to drive awareness of the vital work that the charity delivers for those children that Barnardo’s fights for.”
Threepipe will oversee blogger and influencer engagement for the social activation campaign.
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