M&A activity in global advertising and marketing technology markets has seen a boost in the past year, with twice the number of deals on track to be completed compared to 2013.
“Constant technological innovation and the changing nature of consumer engagement with media has driven vast amounts of M&A as buyers seek to stay ahead of a rapidly-changing market,” said Julie Langley, partner at Results International.
“Particularly hot areas have included video, mobile, social, multi-screening and online to offline, where large digital media players such as Yahoo, AOL, Facebook, Twitter and Google have been very active.”
Results, Taylor Wessing and Propel are set to publish its examination of the state of the AdTech and MarTech markets at a conference next Wednesday, 17 September, delving deeper into what it is that is driving this surge in M&A activity.
A strong amount of fundraising was also pointed out by Results ahead of the conference, with nearly $3bn (£1.86bn) of investment in AdTech and MarTech players in the first half of 2014 alone.