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Ten brands who have jumped on the royal baby announcement: from TreSemme to WKD


By Ishbel Macleod, PR and social media consultant

September 8, 2014 | 5 min read

Nissan was the first brand out the starting post to celebrate the announcement that Prince William and the Duchess of Cambridge will be having a second royal baby.

Here, we take a look at some of the other brands who decided to use the news for self – promotion.

The Post Office

While you were out, a baby arrived. We left it with your neighbours. TreSemme

Jumping on the #ThreeWordsSheWantsToHear trending tag and the royal baby news in one, TreSemme keeps its fingers crossed for a Rapunzel baby.


Tesco goes for two hashtags in one tweet as well. Office

If the baby turns out to be a lil asskicker, a la The Walking Dead, these shoes could come in handy. But not for a very long time.

This is the second version of the tweet. The first congratulated Harry. Clearly, Office knows something we don’t.


Innocent tries to predict the name of the wee one. Pot Noodle

Predicting some pregnancy cravings?


Coral knew it was happening, the betting company smuggly tells us all. Pizza Express

A baby called Pizza? We have had Apple as a celeb child, but we doubt this name suggestion will stick.


Before royal baby comes royal baby bump, ASOS points out. WKD

Last and pretty much least, WKD is unlikely to be the tipple used to celebrate the royal baby news.

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