Digital Transformation

Suit Direct hires Prohibition for social and digital push

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By Natalie Mortimer | N/A

September 8, 2014 | 2 min read

Fashion retailer Suit Direct has hired PR agency Prohibition to manage and grow its social media and digital presence, as it looks to capitalise on social media e-commerce trends.

Divisional director at BMB Group, owner of Suit Direct, Andrew Thomson said: “At Suit Direct we have stores across the UK and our mission is to provide the best outfit possible for the right price. We currently offer ten different brands, with three different fits, to try and ensure we have the right outfit for anyone.

"We appointed Prohibition due to their extensive experience in social media marketing, the campaign has already surpassed all of our expectations and we are looking at other ways to work closely together. ”

So far the brand has claimed it has more than quadrupled its sales through a strategic social media engagement programme.

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