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Coca-Cola and Tesco unite for recycling campaign

Coca-Cola and Tesco have joined forces for an online campaign to encourage people to recycle more.

The ‘Recycling is the Answer’ campaign, which launched today (8 September), directs Tesco customers to a dedicated website where they are asked to ‘pledge, play and recycle’ by playing a themed game.

David Beardmore, Tesco’s category buying manager for soft drinks, explained that he hopes the campaign will educate customers on simple ways to recycle more at home.

After completing the game, customers can select either 25 Clubcard points or a 50p discount on Coca-Cola drinks as a reward and can earn a further 25 points by sharing their recycling pledge on Facebook or Twitter.

Nick Brown, associate director of recycling for Coca-Cola Enterprises (CCE), added: “The campaign is the result of our shared dedication with Tesco to reduce our carbon footprint and help customers do the same in their homes. Past initiatives have demonstrated the power of pledging combined with awareness raising, and we hope Recycling is the Answer will have a similar impact. We are committed to helping the public make positive changes and hope the fun and practical tips provided in this campaign will address some of the barriers to at-home recycling.”

The partnership with CCE and Tesco builds on last year’s ‘Together We’re Making Recycling Count’ campaign.

Over 37,000 recycling pledges were made during the activity and over two thirds of participants who rarely or never recycled said they now ‘always’ or ‘mostly’ recycle as a result.

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